Happy Milk
Brand overview
Happy Milk is an organic milk and dairy products brand based in India. The brand is committed to providing its customers with high-quality, organic dairy products that are sustainably produced and free from harmful chemicals and preservatives. Happy Milk offers a wide range of organic dairy products, including milk, curd, paneer, butter, and ghee.
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Increase in brand & product awareness
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Increase in Customer traffic
Discovery
The Happy Milk brand was tapping into a new emerging market with less product category awareness. The brand needed to identify its target audience, create awareness, and educate customers on the products and benefits of organic dairy products.
Strategy
Our team developed a strategy to create awareness and educate customers on the benefits of organic dairy products. We aimed to leverage social media and targeted advertising to reach potential customers.
Execution
Our team executed the strategy, creating a social media strategy that included engaging content and targeted ads to reach potential customers.
Assessment 1
After the expansion of product range beyond just milk, the brand could expand its distribution to utilize an e-commerce website, as well as various 3rd party marketplaces to promote its products.
Execution for Assessment 1
We created and optimized the e-commerce store, along with creating an omni-channel brand management system to track and analyze various 3rd party platforms. We further created geo-targeted ads to expand into new locations with products that had a longer shelf life.
Achievement
Our project resulted in a 65% increase in awareness and a 26% increase in brand web traffic. Our strategy, execution, and assessment approach delivered measurable results, helping Happy Milk gain more control over its digital presence and expand its distribution to reach new customers.
Conclusion
Our case study showcases our ability to develop customized solutions that address unique marketing and distribution challenges.
The Happy Milk project provided valuable insights and measurable improvements that can be applied to other organic dairy products brands looking to optimize their digital presence and expand their distribution channels.
Our strategy, execution, and assessment approach delivered measurable results and achieved our client’s goals, including increased awareness and web traffic.