Maini Materials Movement
Brand overview
Maini Materials Movement (MMM), a subsidiary of Maini Group, is a premier design and manufacturing entity that specializes in high-precision engineering components, materials handling, warehousing and logistics solutions, aerospace, and electric vehicles. MMM is a premium brand in material movement and in-campus electric mobility solutions. MMM is also a pioneer in eco-friendly electric buggies that offer smart and responsible in-campus mobility solutions.
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Increase in brand awareness
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Increase in lead generation
Discovery
Maini Materials Movement (MMM) was completely reliant on B2B sales calls and word-of-mouth marketing for all its leads. The brand needed to develop a comprehensive e-commerce website to generate awareness and leads in a more efficient way.
Strategy
Our team developed a strategy to create an e-commerce website with product awareness and lead generation at its core. We aimed to leverage Google Ads for traffic and targeted advertising to industry decision-makers.
Execution
Our team executed the strategy, building a comprehensive e-commerce website with product descriptions, customizations, and industry-specific information. We created targeted Google Ads campaigns to drive traffic to the website.
Assessment 1
After launching the Google Ads campaigns, we found that the search intent for the brand’s offerings was relatively low.
Execution for Assessment 1
We created a display ad campaign to create awareness about the versatility and customizability of the vehicles and targeted them specifically to industry decision-makers using Google Display and Facebook lead generation ads.
Achievement
Our project resulted in a 25% increase in brand awareness and an 8% increase in lead generation.
Our strategy, execution, and assessment approach delivered measurable results, helping MMM gain more control over its digital presence and generate leads in a more efficient way.
Conclusion
Our case study showcases our ability to develop customized solutions that address unique marketing and lead generation challenges.
The MMM project provided valuable insights and measurable improvements that can be applied to other B2B brands looking to optimize their digital presence and generate leads.
Our strategy, execution, and assessment approach delivered measurable results and achieved our client’s goals, including increased brand awareness and lead generation.